advertising decay


advertising decay
рекл. забывание рекламы (исчезновение рекламы из памяти увидевшего или услышавшего рекламное сообщение человека)
See:

Англо-русский экономический словарь.

Смотреть что такое "advertising decay" в других словарях:

  • Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… …   Wikipedia

  • Cosmetics advertising — Actresses Gong Li and Andie MacDowell have both appeared in many advertisements for L Oréal. Cosmetic advertising is the promotion of cosmetics and beauty products by the cosmetics industry through a variety of media. The advertising campaigns… …   Wikipedia

  • Interference theory — Contents 1 History 2 Proactive Interference 2.1 Proactive Interference with Single and Multiple Lists 2.2 Proactive Interference and Context …   Wikipedia

  • luminescence — luminescent, adj. /looh meuh nes euhns/, n. 1. the emission of light not caused by incandescence and occurring at a temperature below that of incandescent bodies. 2. the light produced by such an emission. [1885 90; < L lumin (see LUMEN) +… …   Universalium

  • United Kingdom — a kingdom in NW Europe, consisting of Great Britain and Northern Ireland: formerly comprising Great Britain and Ireland 1801 1922. 58,610,182; 94,242 sq. mi. (244,100 sq. km). Cap.: London. Abbr.: U.K. Official name, United Kingdom of Great… …   Universalium

  • Financial Times — The 19 November 2010 front page of the UK edition of the Financial Times Type Daily newspaper Format Broadsheet Owner …   Wikipedia

  • spectroscopy — spectroscopist /spek tros keuh pist/, n. /spek tros keuh pee, spek treuh skoh pee/, n. the science that deals with the use of the spectroscope and with spectrum analysis. [1865 70; SPECTRO + SCOPY] * * * Branch of analysis devoted to identifying… …   Universalium

  • Europe, history of — Introduction       history of European peoples and cultures from prehistoric times to the present. Europe is a more ambiguous term than most geographic expressions. Its etymology is doubtful, as is the physical extent of the area it designates.… …   Universalium

  • rock — rock1 rockless, adj. rocklike, adj. /rok/, n. 1. a large mass of stone forming a hill, cliff, promontory, or the like. 2. Geol. a. mineral matter of variable composition, consolidated or unconsolidated, assembled in masses or considerable… …   Universalium

  • Rock — /rok/, n. a male given name. * * * I In geology, a naturally occurring and coherent aggregate of minerals. The three major classes of rock igneous, sedimentary, and metamorphic are based on the processes that formed them. These three classes are… …   Universalium

  • Lung cancer — Classification and external resources Cross section of a human lung. The white area in the upper lobe is cancer; the black areas are discoloration due to smoking. ICD 10 C …   Wikipedia

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